Mission, Vision and Values

Our task in becoming leaders of digital cinema!

Mission

We are dedicated to making the movie experience memorable, one guest at a time.

Vision

Shape the future of the industry by being recognized as themost influential, out-of-home entertaiment network in the world.

Do the right thing


Act with honesty and integrity

Passion for people


Respect and care for each other, our guest, communities, and partners

Safety


provide a safe environment for our employees and guests

Performance Excellence


Strive to be the best in what you do

Ownership


Empower our people to make decisions and take responsibility