Mission, Vision and Values

Our task in becoming leaders of digital cinema!


We are dedicated to making the movie experience memorable, one guest at a time.


Shape the future of the industry by being recognized as themost influential, out-of-home entertaiment network in the world.

Do the right thing

Act with honesty and integrity

Passion for people

Respect and care for each other, our guest, communities, and partners


provide a safe environment for our employees and guests

Performance Excellence

Strive to be the best in what you do


Empower our people to make decisions and take responsibility